Saw an article recently, can’t remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald’s was charging Texas Roadhouse prices, so people were choosing to skip McDonald’s and go to Texas Roadhouse.
There are a couple floating around out there, CNN/investopedia/Eat This Not That. The most scathing one I saw was from CNN, oddly enough: https://www.cnn.com/2024/08/09/business/consumer-spending-travel-value-nightcap
I believe it. The whole appeal of fast food is that it’s fast and cheap.
As a european, fast food is just like a category of food, and more of an occasional treat for me. Normally, I just eat my own homemade food, which is even cheaper. So I guess I see it a little differently, and fast food is allowed to be not cheap if it’s “good”.
Hell yeah, gimme that cancer patty and those artery clogging fries, baby! But make the obesity water size “for kids”.
For many Americans it’s just lunch. If McD’s costs $5 they’re buying. If it costs $15 they’re packing.
found this, they all outpace the inflation rate so it’s just greed as always.
It’s sad that Taco Bell thinks it is gourmet Mexican Food now. Any local taco shop with Mexicans working in the kitchens will give you huge burritos for cheap. Without adding tofu to the ground beef.
I haven’t even considered McDonald’s because their pricing skyrocketed post pandemic when inflation was high. They saw other businesses justifying large price increases by blaming inflation and the idiot consumers accepting the lie, and just ignored the niche their product is in, cheap shit.
Before the pandemic to be able to get a McDouble, Spicy McChicken and Fries for $4 with tax. Granted, the fries were only $1 with a digital coupon, but that coupon was always there. It was like the 2 tacos for 99¢ deal at Jack in the Box, you just gotta use the app.
Now that same group of food is $9 and the coupons available are dogshit. 15% off my $10 meal is not a good deal when sales tax is $12%. I’m not really saving much compared to things like BOGO offers and $1 items like it used to be constantly.
Fast food is losing the plot. If it isn’t cheap, then there is really no point.
Why is it that fast food thinks it can charge for sit-down restaurant prices nowadays?
Greed is, by definition, when self interest becomes irrational.
I went to a BBQ joint here in Texas a week ago. Got 3/4 lb of brisket and some potato salad for the missus and me.
To my surprise… It costed the same thing as 2 menu items at McDonald’s. Like seriously?..
What’s the point of going to subway and McDonald’s if I can just get some BBQ at a restaurant.
(Didn’t name the restaurant since I’m concerned this will make them realize they can charge more)
The best local sandwich shop in my town sells really good ones for $8-11. If Subway were still $5 they might be competitive. At $14 it sounds like the company no longer understands its product.
The best sandwich shop in my town is the deli at the grocery store. They are less concerned about skimping on ingredients because it’s more important to entice you in and get you spending money in the aisles.
For $8 or $9 they will stuff a footlong sub so full they can barely fold it over. And it’s generally fresher ingredients than you’d find in a Subway
That and the ingredients are awful! Why would anyone go to subway when you could go to Jersey Mike’s or the numerous other sandwich shops.
Was that price change overnight? Like its $14 today, and last week it was only $5?
I’d find it very hard to believe that a change of $9 at a shit sandwich shop would happen overnight. But lets call it $2 per year, that means it was from 2020 and that doesn’t make sense either.
Lets call it $1 a year, with a covid bump in 2019. That would be from ~2016, with a bump in 2019, and assuming that this year is not included since you have not completed you fiscal year yet in the US. So that is a change over 8 years.
